The new store marks the brand’s continued expansion in the National Capital Region (NCR).

Drawing on KGK Group’s experience in the gems and jewellery industry, Prismara combines contemporary designs with lab-grown diamonds and natural gemstones. The group’s vertically integrated operations cover sourcing and processing of gemstones and diamonds, design, manufacturing and retail, giving Prismara greater control over quality, craftsmanship, provenance and pricing.

The brand’s portfolio includes the Ombre, Kaleido, Flora & Fauna, Forever Love and Timeless Classic collections, spanning rings, earrings, pendants, bracelets and charms. Prismara offers more than 10,000 designs and also provides customization services. Its jewellery is available in 14Kt and 18Kt gold in rose, white and yellow gold finishes. Each piece is BIS hallmarked and IGI certified.

Saransh Kothari, CEO, Prismara Jewels India Private Limited, and a fifth-generation member of the KGK Group, said: “Consumers today are looking for jewellery that feels personal, versatile, and reflective of their individuality, and that is shaping the evolution of the category. Gurugram, known as the 'Millennium City' for its vibrant lifestyle, dynamic consumer base, and evolving retail landscape, is an important market for Prismara as we build our presence in the NCR. Our second store is not just an expansion of our retail footprint; it is a step towards creating a space where consumers can discover jewellery differently—through colour, design, craftsmanship, and the freedom to wear it their way. As we continue to grow, our focus will remain on bringing the strength of KGK’s legacy together with a contemporary expression that feels relevant to today’s consumer."

Prismara’s first physical store opened at Central Market, Lajpat Nagar, New Delhi. The store was positioned as a lifestyle-led retail destination where consumers could explore the brand’s collections and learn about its sourcing, materials and craftsmanship. The brand also offered zero percent making charges to its first 100 customers during the Delhi launch.

The Gurugram store is the next step in Prismara’s offline expansion, with Jaipur also identified as an upcoming market. The brand plans to expand its physical retail presence while building its position in the contemporary lifestyle jewellery segment.