Contemporary jewellery brand Tribe Amrapali has expanded its travel retail presence with the opening of its 42nd retail outpost at Alluri Sitarama Raju International Airport, Visakhapatnam.

Contemporary jewellery brand Tribe Amrapali has expanded its travel retail presence with the opening of its 42nd retail outpost at Alluri Sitarama Raju International Airport, Visakhapatnam. Located in the Domestic Departure terminal, the store marks the brand’s latest expansion across high-traffic travel destinations.

The new outlet is Tribe Amrapali’s largest airport retail store and offers a curated selection of its jewellery, including statement silver earrings, layered necklaces, stackable rings, everyday styles and gifting-focused pieces. The assortment combines contemporary designs with traditional Indian motifs and craftsmanship.

Akanksha Arora, CEO, Tribe Amrapali, said, “Vishakhapatnam brings together a strong sense of place, culture and movement, making it an exciting addition to our travel retail journey. Airports have become spaces where people discover new brands and make spontaneous choices around gifting, self-expression and personal style. With this store, we are creating another point of connection between Tribe Amrapali’s design stories and a new audience of travellers. We look forward to seeing how the brand’s jewellery finds meaning within the journeys and experiences of our customers.”

The airport store adds to Tribe Amrapali’s growing travel retail network, through which the brand is expanding beyond conventional retail locations. Its airport outlets are positioned as touchpoints for customers to discover the brand’s contemporary interpretation of Indian jewellery and craft.

Started with an e-store in March 2013, Tribe Amrapali is the contemporary and affordable jewellery brand from Amrapali. The brand focuses primarily on silver, gold-plated silver and fashion jewellery, drawing from Indian folklore, traditional motifs and symbolism while using a contemporary design approach.

With the Visakhapatnam launch, Tribe Amrapali continues to expand its retail network and make its jewellery accessible to customers across travel and retail destinations in India.