PNG Jewellers has launched the first flagship store of its rebranded lightweight diamond jewellery brand, YOOU, at Amanora Mall, Hadapsar, Pune.

Spread across 1,445 sq. ft., the store offers a range of contemporary diamond jewellery aimed at everyday wear and self-expression.

YOOU offers lightweight jewellery in 9K, 14K, 18K and 22K gold, with a portfolio spanning rings, earrings, hoops, chains, pendants, bracelets, bangles, mangalsutras and men's jewellery. The brand combines contemporary designs with PNG Jewellers' legacy of craftsmanship and trust.

The Amanora flagship features open layouts and curated product displays designed to provide customers with a personalised shopping experience. The store showcases jewellery positioned for everyday use, with an emphasis on lightweight designs and versatility.

Speaking on the occasion, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, "The launch of our first YOOU flagship store represents a new chapter in PNG Jewellers' journey. Today's consumers seek jewellery that aligns with their everyday lives, personal style and individuality. This is specially made for YOOU to meet these aspirations while carrying forward the trust and craftsmanship that PNG Jewellers has built over nearly two centuries. Amanora is the perfect destination to introduce this refreshed brand, and we look forward to expanding YOOU across India in the coming years."

The Amanora store marks the first step in YOOU's expansion strategy, with existing stores across the country gradually transitioning to the new brand identity. The brand plans to expand its presence across India through an omnichannel approach, focusing on contemporary lightweight diamond jewellery and accessible luxury.

With a presence across 13 EBO locations and shop-in-shop (SIS) formats in Maharashtra and Goa, YOOU aims to become India's preferred destination for lightweight diamond jewellery and plans to open 100 new stores across SIS and EBO formats by 2030.

PNG Jewellers has a presence in the Indian jewellery market spanning more than 194 years. Under the leadership of Dr. Saurabh Gadgil, Chairman and Managing Director, the company continues to expand its retail presence while building on its heritage of craftsmanship, purity and customer trust.