McVitie’s is broadening its sweet biscuit portfolio with the launch of two new additions to its Jammy’s range: Jammy’s Raspberry Flavour and Jammy’s Apple Flavour biscuits.

Designed to tap into demand for fruity, flavour-led snacking, the new variants combine a light, crumbly biscuit dusted with icing sugar with a soft jam-filled centre. The Raspberry Flavour biscuits deliver bright and tangy berry notes, while the Apple Flavour variant offers a crisp and zesty taste profile aimed at consumers seeking a fresher flavour option.

Bethan Ashman, brand manager at Pladis UK&I, said: “We’re excited to introduce Jammy’s Raspberry and Apple flavour to our growing biscuit range. These biscuits are a fun, flavour-packed option, perfect for lunchboxes, sharing or on-the-go snacking.”

The launches form part of McVitie’s ongoing innovation strategy within the everyday biscuits category, as brands continue to focus on accessible indulgence and portable snacking formats.

McVitie’s Jammy’s Raspberry Flavour biscuits (136.5g, RRP £1) will be available in Iceland, B&M and Ocado from the week commencing 18 May, before rolling out across major UK retailers from the week commencing 6 June.

McVitie’s Jammy’s Apple Flavour biscuits (136.5g, RRP £1) will launch across all major UK retailers from the week commencing 6 June.