The move marks a key step in the brand’s India strategy, aimed at strengthening direct-to-consumer engagement and improving accessibility across markets.

Commenting on the launch, Sylvain Dolla, CEO of Tissot, said: “India is one of the most dynamic markets in the world, and our commitment here continues to deepen. With our new e-commerce platform, we aim to get even closer to our customers, strengthening our relationship with them by offering a direct, seamless and trusted way to experience the Tissot universe.”

Alongside the platform launch, Tissot has introduced its new Gentleman collection in India, now available exclusively through its official website. The collection is positioned as a modern, understated offering, combining refined design with Swiss craftsmanship.

Currently, Tissot operates through more than 400 retail touchpoints across India and is also present on select luxury e-commerce platforms. The brand noted that its online sales have been steadily growing since 2020, and the new platform is expected to further strengthen its digital performance by offering a direct and controlled brand experience.

All orders placed through the website will be fulfilled via Tissot’s India-based warehouse, ensuring product authenticity and a streamlined customer journey.

Founded in 1853 and headquartered in Le Locle, Switzerland, Tissot is among the leading players in the Swiss watch industry by both volume and revenue, with a global presence spanning multiple markets.