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Pabst Blue Ribbon (PBR) has partnered with Grillo’s Pickles to launch a limited-edition pickle-flavoured beer, inspired by the long-standing 'pickle in a beer' ritual popular in US dive bars.

 

The PBR x Grillo’s Pickle Beer has an alcohol content of 4.7% ABV and combines the malt profile of PBR’s lager with a dill-forward, tangy flavour drawn from Grillo’s pickle brine. The companies position the product as a light, sessionable option aimed at summer consumption occasions.

Rachel Keeton, senior brand director at Pabst, said the collaboration formalises a long-standing drinking custom. “We’re taking that ritual and making it official with Grillo’s. It’s exactly as good as it sounds,” she commented.

 

Mark Luker, chief commercial officer at Grillo’s, added that the companies had been developing the collaboration for some time, describing the result as a “crisp, refreshing blend” of both brands.

 

The limited-edition beer will roll out across US retailers including Walmart, Albertsons, Safeway, Publix, Food Lion, Total Wine & More, GoPuff and KwikTrip from 4 May, while stocks last.

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