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Tilray Brands has confirmed its latest agreement to acquire certain BrewDog assets in the US, following its purchase of the craft beer group’s UK, Ireland and Australia operations earlier this month.

 

The deal includes BrewDog’s manufacturing and brewing operations in Colombus, Ohio, as well as three pubs in Ohio (Colombus, New Albany and Cleveland), one hotel in Colombus, and the flagship brewpub in Las Vegas, Nevada. It also includes a franchised BrewDog location in Denver, Colorado, and a licensed location in Colombus airport.

 

Once the transaction is complete, New York-headquartered Tilray will incorporate the BrewDog brand into its US craft beer portfolio. The acquisition aligns with Tilray’s ‘regional jewel’ craft strategy, which centres around developing strong local craft brands in their primary markets and strengthening relationships with regional craft beer consumers.

 

BrewDog’s US assets will provide flexible production capabilities for Tilray, enhancing its beverage network in the Midwest and Southwest regions and creating opportunities for innovation in both craft beer and emerging beverage categories.

 

Tilray announced its £33 million acquisition of BrewDog’s UK and Ireland assets in early March, after the Scottish craft brewer appointed administrators in February following a period of sustained losses and commercial challenges.

 

BrewDog’s struggle reflects a decline in the craft beer and broader alcohol market, particularly since the Covid-19 pandemic, due to factors such as changing consumer drinking habits and economic pressures.

 

The company has also faced considerable controversy in recent years over alleged mistreatment of staff. Its deal with Tilray resulted in the loss of nearly 500 jobs in the UK, with workers’ union Unite describing the management of the sale’s impact on staff as a “national disgrace”.

 

Tilray followed up with the purchase of BrewDog’s Australia business last week, including two BrewDog bars in Brisbane and three franchised locations in Victoria, New South Wales and Western Australia.

 

Commenting on the US deal, Tilray’s chairman and CEO, Irwin D Simon, said: “BrewDog has built a strong following in Ohio and established a highly visible presence in Las Vegas, including a flagship brewpub located on a premier stretch of the Las Vegas Strip”.

 

He added: “These assets fit squarely within our brewpub model, creating destination led venues that deepen consumer engagement while providing new opportunities to introduce and sell our broader portfolio of Tilray beverage brands”.

 

Tilray’s F&B platform includes craft beers and spirits as well as functional beverages, alcohol-free drinks and cannabis products.

 

The deal is anticipated to close in Q4 2026, pending customary regulatory approvals. The transaction amount for the US business was not disclosed.

 

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