How The Bear House is Padding from Online Momentum to 10,000 sq. ft. Flagships — and Now Dubai

New Delhi: Bears, by nature, are territorial. They grow steadily, mark their presence deliberately, and expand only when the ground is right. In retail terms, The Bear House seems to be following a similar instinct. What began in 2017 as a digitally native menswear label out of Bengaluru has now stepped into India’s large-format league with a 10,000 sq. ft. flagship in Janakpuri, Delhi — while simultaneously planting its first international paw print at Al Ghurair Centre in November 2025.

From digital-first disruptor to omnichannel brand with global ambitions, the Bears — founders Harsh Somaiya and Tanvi Somaiya — are scripting their next growth chapter with quiet confidence.

Built on Smart Casual DNA

The Bear House entered an already crowded menswear market dominated by legacy department brands and global fast-fashion chains. Instead of chasing logo-led fashion, the brand carved a niche around European-inspired minimalism, Scandinavian palettes and precise tailoring.

Its core collections revolve around:

• Smart-casual shirts (solid, textured and printed)
• Overshirts and shackets
• Polos and knitwear
• Relaxed trousers and everyday layering essentials

The design language is understated — earthy tones, muted checks, subtle patterns — aimed squarely at India’s upwardly mobile professionals who prefer “quiet confidence” over conspicuous branding.

Price points typically range between ₹1,999 and ₹4,999, placing the brand firmly in the accessible premium segment. It is a sweet spot — aspirational yet attainable — and one that has grown significantly as India’s menswear consumer shifts from occasion-driven buying to wardrobe building.

The Online Launchpad

The brand built early scale through marketplaces such as Amazon India, where it emerged as a strong performer in men’s fashion categories. Its appearance on Shark Tank India further amplified consumer visibility and investor confidence.

What differentiated The Bear House from many D2C peers was consistency — in fit blocks, fabric quality and visual storytelling. The brand avoided deep discount traps, focusing instead on full-price sell-through and repeat purchase behaviour.

By FY24, the company had reportedly crossed ₹160 crore in revenue, with ambitions to scale meaningfully higher as offline retail gains momentum.

Capital for the Climb

Growth has been supported by institutional funding. After securing ₹3 crore in a mix of equity and debt on Shark Tank India, the company went on to raise a larger Series A round — approximately ₹50 crore — led by JM Financial.

The capital is being channelled into:

• Store expansion
• Supply chain optimisation
• Brand building
• Omnichannel integration

Unlike some digital-first brands that over-expanded in the post-pandemic boom, The Bear House appears to be pacing its rollout, choosing high-potential catchments supported by strong online demand data.

From 1,500 sq. ft. to 10,000 sq. ft.

The brand’s typical Exclusive Brand Outlet averages between 1,200 and 2,000 sq. ft. — designed to offer curated assortments with a focused smart-casual narrative.

The 10,000 sq. ft. Janakpuri store, however, is a scale leap.

Here, the brand is able to showcase its full lifestyle arc — seasonal edits, expanded categories, deeper size runs and visual merchandising that reinforces its Scandinavian ethos. Warm woods, clean shelving, soft lighting and subtle bear motifs anchor the space.

In a menswear market where physical presence still influences brand credibility, this flagship is less about incremental sales and more about positioning.

Dubai: A Calculated International Step

The 1,100 sq. ft. Dubai flagship at Al Ghurair Centre represents the brand’s first international move. Though modest in size compared to Janakpuri, the store is strategically placed within a high-footfall mall catering to both expatriate and local shoppers.

International expansion, founder Harsh Somaiya notes, comes with sharper economics. Setting up a store overseas is significantly more expensive than in India. The viability lies in sharper assortments, higher throughput, stronger full-price sell-through and elevated average selling prices.

The Middle East offers precisely that mix — premium consumers, strong Indian diaspora presence and favourable ASP dynamics.

Dubai, therefore, is not symbolic. It is strategic.

The New Grammar of Menswear Retail

The Bear House’s journey mirrors a broader shift in India’s menswear market. Today’s consumer is less occasion-led and more lifestyle-driven. He is willing to invest in fabric, fit and finish. He values subtlety over overt branding.

Digital discovery builds awareness. Physical stores build permanence.

By combining strong online analytics with calibrated offline expansion, The Bear House is positioning itself as a long-term contender rather than a short-cycle D2C phenomenon.

The Bears on the Move

In wildlife, bears hibernate before emerging stronger. In retail, The Bear House seems to have skipped hibernation altogether.

From 1,500 sq. ft. neighbourhood stores to a 10,000 sq. ft. Delhi flagship. From Bengaluru roots to Dubai ambition. From marketplace momentum to omnichannel scale.

Ms. & Mr. Bear are no longer just digital natives. They are territorial players — marking presence carefully, expanding deliberately and, increasingly, thinking global.

In India’s evolving menswear story, that makes them a brand to watch.