New Delhi: Libas has entered the fragrance segment with the launch of its first perfume range, Chase and Fling. Priced at INR 999, the perfumes are available across Libas retail stores, the brand’s app and its website.

The launch marks Libas’ expansion beyond apparel into lifestyle categories. The company said the move aligns with its strategy to participate in high-frequency, high-engagement categories and expand consumer touchpoints.

The two fragrances are inspired by the Lover archetype. Chase is positioned as a floral fragrance with notes of mandarin, peony, caramel and vanilla. Fling is described as a spiced oriental perfume with earthy undertones. The brand states that both fragrances are designed for everyday wear and gradual scent development.

Sidhant Keshwani, Founder and CEO of Libas, said the fragrance launch represents a step toward building a broader lifestyle-led portfolio beyond apparel. He added that the brand aims to offer premium-feel products at accessible price points.

Libas said the launch is supported by the #NotYourValentine campaign.

Founded as an ultra-fast fashion brand, Libas offers contemporary and fusion wear for women and continues to expand its product portfolio across categories.