The opening marks the brand’s first store in Hyderabad and reflects its continued transition from a digital-first model to an omni-channel retail strategy

Bengaluru: Premium menswear brand Neo Stretch has strengthened its offline presence with the launch of its fifth exclusive brand outlet at Lakeshore Y Junction Mall.

Founded in 2023, Neo Stretch focuses on comfort-led menswear using stretch fabrics designed for everyday wear, travel and work. Growing demand for functional apparel has driven the brand’s expansion into physical retail across key Indian cities.

Commenting on the milestone, Rishi Agarwal, Founder & Brand Director, Neo Stretch, said, “Reaching five exclusive brand outlets is an important milestone in our journey. Our focus has always been on building a brand that genuinely supports the lifestyle of the modern Indian man. Hyderabad is a key growth market for us, and this launch reflects our confidence in its evolving consumer base.”

With the Hyderabad opening, Neo Stretch now operates five exclusive brand stores across India, located at Elpro Square City Mall and Seasons Mall in Pune, Galleria Mall and Mantri Square Mall in Bengaluru, and Lakeshore Y Junction Mall in Hyderabad.

The new store features the brand’s modern, minimalist retail design and offers its full range of everyday, travel and leisure collections, with an emphasis on comfort, flexibility and functional design.

Neo Stretch plans to expand its physical retail footprint to 10 exclusive brand outlets in the first year and scale up to 50 stores by the second year.