What was the PewDiePie vs T-Series battle about?

With MrBeast’s latest declaration of war with T-Series comes flashbacks of PewDiePie’s battle with the same company. Among stars who supported PewDiePie at the time were Markiplier, Jacksepticeye, MrBeast and Logan Paul. In general, the competition is believed to have ended, and T-Series is believed to have won.

At the time when the competition between T-Series and PewDiePie was going strong, MrBeast bought billboards and radio advertisements in North Carolina in an attempt to urge people to subscribe to PewDiePie's channel. He also created a video, where he was seen saying “PewDiePie" as many as 100,000 times in 12 hours. MrBeast, as well as his friends, attended Super Bowl LIII flaunting T-shirts that read "Sub 2 PewDiePie.”

In 2019, various marches were held in support of PewDiePie, including a parade in Tallinn, Estonia. Hundreds of people took part in the march. In another incident, a plane with a banner attached saying “Subscribe to PewDiePie” flew over New York City. The incident was watched by over 21,000 people as PewDiePie live-streamed it. The flight and banner cost more than $4,500 and were reportedly crowdfunded by PewDiePie's fanbase.