A new collaboration between The Hershey Company and General Mills means three “candy-coated” cereals are joining the ranks of breakfast foods that are low in complex carbohydrates and high in sugar.

Jolly Rancher, Hershey’s Kisses, and Reese’s Puffs Big Puffs are created from corn, rice, and various added vitamins, colors, and sugars.

Each 1-cup serving amounts to 10 to 12 grams of sugar.

According to the American Heart Association, that’s nearly half the daily recommended amount for children between the ages of 2 and 18 years.

Experts say more important than the amount of sugar is its impact on children’s eating habits, behavior, and long-term health.

“Added sugars should provide less than 10 percent of our daily calorie needs,” said Caroline West Passerrello, MS, RDN, LDN, CLT, a spokesperson for the Academy of Nutrition and Dietetics.

“Why? Because the more calories that come from sugar, and little nutritional value, means the less calories that come from foods with nutritional value,” she told Healthline.